Origins: The Vallée de Joux
The Vallée de Joux, Audemars Piguet’s birthplace and cradle of Haute Horlogerie, is a rugged region nestled in the Swiss Jura Mountains. In the first room, you will see the region and natural resources which provided the means for the watch industry to evolve and thrive through the lens of British photographer Dan Holdsworth.
Origins: The Families
The Vallée de Joux owes its horological success to the hard-working women and men, who, from the 18th century onwards, created a tightly knit network of artisans born into the few families who settled in this remote valley.
This room will introduce you to the history of watchmaking and more specifically to the four generations of the Audemars and Piguet families. Today, Audemars Piguet is still in the founding families’ hands and has continuously produced watches since 1875.
Room III & IV
These two rooms explore the three complicated mechanisms Audemars Piguet has specialised in since its establishment in 1875: the Perpetual Calendar, the Minute Repeater and the Split-Second Chronograph. In addition, you will discover what it takes for a complicated mechanical watch to be considered a Grand Complication.
Audemars Piguet strives to preserve traditional Haute Horlogerie and transmit its ancestral savoir-faire to the younger generations. In this room, you will appreciate the extent of our hand-craftsmanship. Our watch components are meticulously finished with traditional techniques by the expert hands of our watchmakers
Throughout Audemars Piguet’s history, watches have reflected the eras in which they were created, sometimes anticipating design evolutions to come. This room presents vast examples of how the brand has always kept one foot rooted in tradition and one foot stepping into the future of horological technology and design.
The Lab is an interactive space where visitors can meet experts of the Le Brassus Manufacture and discover some of its latest developments. Here, you will be able to enjoy the sounds of chiming watches and speak with our experts about some of our technical achievements.
The Royal Oak, designed by Gérald Genta for Audemars Piguet, made its debut in 1972. It is often considered the world’s first high-end sports watch made in stainless steel. This model was followed in 1993 by the muscular and sporty Royal Oak Offshore and by the Royal Oak Concept in 2002. 54 pieces spanning over the history of these three collections are exhibited in this room.
The Art of Dial-Making
The guilloché design requires a savoir-faire no longer taught in horology schools, but passed down from one generation to the next in the Audemars Piguet workshops. Handling these traditional engraving machines requires extreme precision and care.
by Audemars Piguet
This room takes you behind the scenes of the Manufacture’s new collection Code 11.59 by Audemars Piguet. This collection is about human challenges. It tells the passionate stories of the dedicated watchmakers who dared to follow their convictions, joined forces and persevered, always pushing their own limits.
Room XI & XII
[for Audemars Piguet]
Ryoji Ikeda’s audio-visual installation data.anatomy [for Audemars Piguet], specifically conceived for Audemars Piguet, renders the Manufacture’s anatomy through mathematical composition and aesthetics. Played in a loop, this installation plunges visitors in the continuum of Audemars Piguet’s craftsmanship, past and present.
The second variation of Ikeda’s trilogy data-verse, commissioned by Audemars Piguet, is also on view at the exhibition’s entrance.
The image represents Ryoji Ikeda’s digital portrait and symbolises his artistic philosophy. The artist leaves his work to the audience’s imagination, unrestrained by his own words and personality.